5th Annual Cross-Platform Media Measurement and Data Summit

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When

Wednesday
April 13, 2016
12PM – 6PM

Where

10 On the Park
Time Warner Center
60 Columbus Circle
New York, NY 10019

By Invitation Only

Measuring Across All Touch-Points

Mark your calendars for CIMM’s 5th Annual Cross-Platform Media Measurement & Data Summit, coming this April!

The summit will provide an up-to-date look at the state of global cross-platform measurement from the point of view of marketers, media companies, agencies and programmatic providers.

Updates on CIMM’s latest initiatives, including our youth cross platform measurement initiative, the intersection of cross-platform measurement with the big data revolution, and whether an open standard ID is finally in sight, will also be provided, with presenters from comScore, Rentrak, Nielsen and others slated to attend.

Agenda


12:00 PM – 12:30 PM

Lunch


WHERE ARE WE NOW?

Jane Clarke

12:30 PM – 12:40 PM

OPENING KEYNOTE: CIMM’s Measurement Manifesto

Jane Clarke

CEO, Managing Director, CIMM


12:40 PM – 1:20 PM

INDUSTRY LEADER REPORT: Cross-Media and Data, Business and Measurement Challenges

Introduction/Moderator:

Artie Bulgrin
SVP, Global Research + Analytics, ESPN

Marketers’ Perspective:

Benjamin Jankowski
Group Head, Global Media, MasterCard

Chris Osner-Hackett
Sr. Director, North America Media, Kellogg Company

Video-Media Company Perspective:

Michael Strober
EVP, Client Strategy & Ad Innovation, Turner

Agency/Programmatic Perspective:

Carrie Seifer
President, Digital, Data & Technology, MediaVest


INNOVATION UPDATES: New Ideas with Big Impacts

Rolfe Swinton

1:20 PM – 1:35 PM

CIMM’S KIDS & TEENS MEASUREMENT CHALLENGE: Update from RealityMine and TiVo Research

Rolfe Swinton
Co-Founder & Chief Research Officer, RealityMine


1:35 PM – 1:50 PM

SAMBA.TV: Real Time TV Ratings from SmartTVs + Cross-Platform Ad Ratings

Ashwin Navin
CEO

Ryan King
Director, Research


Charles Buchwalter

1:50 PM – 2:05 PM

SYMPHONY ADVANCED MEDIA: New Ways to Measure SVOD & TV Ratings

Charles Buchwalter
President & CEO


Betsy Rella

2:05 PM – 2:20 PM

TIVO RESEARCH: Cross-Platform Attribution Analyses at Scale

Betsy Rella
Vice President, Research, TiVo Research



2:20 PM – 2:45 PM

Break


BEHIND THE HEADLINES: Progress on Syndicated Cross-Media Audience Solutions

2:45 PM – 3:30 PM

PART 1: VENDORS’ PERSPECTIVE: What’s the roadmap for scalable solutions?

COMSCORE’S X-MEDIA: Measuring Precisely Everywhere

Manish Bhatia
Chief Product Officer

NIELSEN’S TOTAL AUDIENCE RATINGS: Innovation to Support Linear & Digital Ad Models

Kelly Abcarian
SVP, Product Leadership, Nielsen

Moderator:

Colleen Fahey Rush
EVP & Chief Research Officer, Viacom Media Networks


3:30 PM – 4:05 PM

PART 2: END USERS PERSPECTIVE: How do buyers and sellers cobble together solutions that work today?

The Sellers:

Lisa Heimann
VP, Multiplatform Research, ABC/ABC Studios

Don Robert
EVP, Research & Analytics, A+E Networks

The Buyers:

Ed Gaffney
Managing Partner, Director of Tactical Planning, GroupM

Brian Hughes
SVP, Audience Analysis Practice Lead, MAGNA GLOBAL

Moderator:

Alan Wurtzel
President, Research & Media Development, NBCUniversal


FAST FORWARD: What’s Next?

4:05 PM – 4:45 PM

“BIG DATA” SOLUTIONS: How close are we to scalable, granular, measurement linked across platforms?

Bhanu Bhardwaj
SVP & Principal, IRI

Eric Schmitt
Advanced TV Solutions, Acxiom

Lokesh Bidhan
Business Lead, TV & Video, Oracle Data Cloud

Michael Schoen
VP, Marketing Services, Neustar

David Humpherys
Alliances and Platform, Adobe Marketing Cloud

Moderator:

Howard Shimmel
Chief Research Officer, Turner


George Ivie

4:45 PM – 5:00 PM

DESIRED FUTURE STATE: Heading towards a cross-platform audience-based currency

George Ivie
Executive Director & CEO, Media Rating Council



5:00 PM – 5:30 PM

Cocktails and Reception


The Speakers

Kelly Abcarian

Kelly Abcarian

SVP, Product Leadership
Nielsen
Manish Bhatia

Manish Bhatia

Chief Product Officer
comScore
Lokesh Bidhan

Lokesh Bidhan

Business Lead, TV & Video
Oracle Data Cloud
Bhanu Bhardwaj

Bhanu Bhardwaj

SVP and Principal
IRI
Charles Buchwalter

Charles Buchwalter

President & CEO
Symphony Advanced Media
Artie Bulgrin

Artie Bulgrin

SVP, Global Research + Analytics
ESPN
Jane Clarke

Jane Clarke

CEO, Managing Director
CIMM
Colleen Fahey Rush

Colleen Fahey Rush

EVP & Chief Research Officer
Viacom Media Networks
Ed Gaffney

Ed Gaffney

Managing Partner, Director of Tactical Planning
GroupM
Lisa Heimann

Lisa Heimann

VP, Multiplatform Research
ABC/ABC Studios
Brian Hughes

Brian Hughes

SVP, Audience Analysis Practice Lead
MAGNA GLOBAL
David Humpherys

David Humpherys

Alliances and Platform
Adobe Marketing Cloud
George Ivie

George Ivie

CEO & Executive Director
Media Rating Council
Benjamin Jankowski

Benjamin Jankowski

Group Head, Global Media
MasterCard
Ryan King

Ryan King

Director, Research
Samba.tv
Ashwin Navin

Ashwin Navin

CEO
Samba.tv
Betsy Rella

Betsy Rella

VP, Research
TiVo Research
Don Robert

Don Robert

EVP, Research & Analytics
A+E Networks
Eric Schmitt

Eric Schmitt

VP, Advanced Advertising
Acxiom
Michael Schoen

Michael Schoen

VP, Marketing Services
Neustar
Carrie Seifer

Carrie Seifer

President, Digital, Data & Technology
MediaVest
Howard Shimmel

Howard Shimmel

Chief Research Officer
Turner
Michael Strober

Michael Strober

EVP, Client Strategy & Ad Innovation
Turner
Rolfe Swinton

Rolfe Swinton

Co-Founder & Chief Research Officer
RealityMine
Alan Wurtzel

Alan Wurtzel

President, Research & Media Development
NBCUniversal



Register Today

Registration for the 5th Annual Cross-Platform Media Measurement and Data Summit is open to invited guests only. Please register today to secure your placement to this complementary event.

Cocktail reception to immediately follow.


Please contact Marzena DelGaudio with any questions.