9th Annual Cross-Platform Video Measurement and Data Summit

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When

Thursday
February 6, 2020
11:30AM – 6PM

Where

Google
111 8th Avenue

GWB Tech Talk, 4th Floor
New York, NY 10011

By Invitation Only

CIMM’s 9th Annual Cross-Platform Video Measurement & Data Summit will take place on Thursday, February 6, 2020, from 11:30am-6pm at Google in New York City!

This year’s Summit will provide the latest on the state of global cross-platform video measurement and granular TV data from the point of view of marketers, media companies and media buying agencies.

Bill Tucker of the newly-formed Measurement Division of the Association of National Advertisers (ANA) will interview Ben Jankowski, global media director of Mastercard about how marketers are raising their voice to design the future of cross-media measurement. Ben will discuss the newly-created global principles from by the WFA Media Committee.

Business leaders from TV/video buyers and sellers will discuss the changing goals for “outcomes-based” measurement, including: Tim Spengler, president, Dentsu Aegis Network; Lisa Valentino, EVP, client & brand Solutions, Disney Advertising Sales, and Jennifer Gardner, senior director media, North America, Unilever.

An exclusive update from Sequent Partners and Janus Strategy & Insights will be provided on CIMM’s new study analyzing the data inputs into TV Attribution.

A deep dive into proposed solutions to address privacy in the creation of systems for complete unduplicated reach will include: Claudio Marcus, general manager, FreeWheel Data Platform; Elissa Lee, senior director, research, advanced measurement technologies – Ads, Google; Brad Smallwood, VP, measurement & insights, Facebook, and Kanishka Das, global eBusiness analytics & insights leader, P&G.

Additionally, Julie DeTraglia, head of research and insights, Hulu, Colleen Fahey Rush, CRO Viacom Pluto TV, Nathalie Bordes, VP, data & insights, CBS Interactive and Natasha Hritzuk, VP, consumer insights, WarnerMedia Entertainment, HBO Max will discuss consumer use of streaming OTT platforms.

Updates will be provided on how the new Advanced and Addressable TV Platforms are changing the game from speakers including: Matt Sweeney, chief investment officer, GroupM; Mike Dean, SVP, advanced advertising & automation, ViacomCBS; Dan Rosenfeld, VP, data strategy & analytics, Xandr; Bob Ivins, chief data officer, Ampersand; Dave Antonelli, director, Sling TV ad strategy and revenue, DISH Media and more.

There will be a fascinating discussion from media agency researchers about how the growth of national addressable TV “breaks” the current TV measurement system, and how the launch of DAI on Smart TVs further ups the game.

Agenda

11:30 AM – 12:30 PM

Check-In and Lunch

BUSINESS ISSUES OF CROSS MEDIA MEASUREMENT: PLANNING, BUYING & ATTRIBUTION

12:30 PM – 12:40 PM

WELCOME: Redefining Objectives and Progress

Jane Clarke

CEO, Managing Director, CIMM

12:40 PM – 1:15 PM

MEASURING OUTCOMES: Buyers and sellers on the changing goal of cross-platform video measurement

Jennifer Gardner

Senior Director Media, North America, Unilever

Tim Spengler

President, Dentsu Aegis Network

Lisa Valentino

EVP, Client & Brand Solutions, Disney Advertising Sales

TOP CROSS-MEDIA MEASUREMENT PRIORITY: DEDUPLICATING REACH

1:15 PM – 1:35 PM

KEYNOTE: Global Principles for Cross-Media Measurement

Belinda Smith

Head of Global Marketing Intelligence, Electronic Arts

1:35 PM – 2:15 PM

PRIVACY AND IDENTITY: Balancing consumer privacy and marketers’ needs to measure deduplicated reach

Kanishka Das
Global eBusiness Analytics & Insights Leader, P&G

Brad Smallwood
VP, Measurement & Insights, Facebook

Elissa Lee
Senior Director, Research, Advanced Measurement Technologies – Ads, Google

Claudio Marcus

General Manager, Data Platform, FreeWheel

Moderator:

Scott McDonald
CEO and President, Advertising Research Foundation

2:15 PM – 2:30 PM

Break

NEXT WAVE IN CROSS-PLATFORM VIDEO MEASUREMENT

2:30 PM – 2:50 PM

UPDATE ON CIMM TV ATTRIBUTION STUDY: Unpacking Data Inputs

Howard Shimmel
President, Janus Strategy & Insights

Jim Spaeth
Partner, Sequent Partners

Alice Sylvester
Partner, Sequent Partners

2:50 PM – 3:25 PM

FRONTLINE AT THE STREAMING WARS: How are consumers navigating and enjoying all the content options?

Nathalie Bordes
VP, Data & Insights, CBS Interactive

Julie DeTraglia
Head of Research and Insights, Hulu

Colleen Fahey Rush
Chief Research Officer, ViacomCBS

Natasha Hritzuk
VP, Consumer Insights, WarnerMedia Entertainment, HBO Max

Moderator:

Lisa Heimann
EVP, Corporate Research and Strategy, NBCUniversal Media

NEW TV PLATFORMS

3:25 PM – 3:55 PM

ADDRESSABILITY BREAKS NATIONAL TV MEASUREMENT: Buyers and sellers discuss the future of TV measurement

Brian Hughes
EVP, Audience Intelligence & Strategy, MAGNA

Radha Subramanyam
Chief Research & Analytics Officer, CBS Television Network, President, CBS Vision

Tom Ziangas
SVP, Research, AMC Networks

Moderator:

Helen Katz
SVP, Global Director, Insights & Analytics, Publicis Media

3:55 PM – 4:35 PM

ONE TV PLATFORM TO RULE THEM ALL: How many platforms can marketers manage?

Dave Antonelli
Director, Sling TV Ad Strategy and Revenue, DISH Media

Mike Dean
SVP of Advanced Advertising & Automation, ViacomCBS

Bob Ivins
Chief Data Officer, Ampersand

Dan Rosenfeld
VP, Data Strategy and Analytics, Xandr

Matt Sweeney
Chief Investment Officer, GroupM

Moderator:

Jamie Power
COO Addressable & Head of Analytics, Cadent

4:35 PM – 5:00 PM

CLOSING FIRESIDE CHAT: Marketers’ demands for cross-media measurement

Ben Jankowski
Global Media Director, Mastercard

Interviewer

Bill Tucker
Group EVP, Association of National Advertisers

5:00 PM – 6:00 PM

COCKTAILS AND RECEPTION

The Speakers


DAVE antonellI

Director, Sling TV Ad Strategy and Revenue
DISH Media

NAthalie bordes

VP, Data and Insights
CBS Interactive
Jane Clarke

Jane Clarke

CEO, Managing Director
CIMM

Kanishka Das

Global eBusiness Analytics & Insights Leader
P&G

Mike Dean

SVP of Advanced Advertising & Automation
ViacomCBS

Julie DeTraglia

Head of Research & Insights
Hulu

Jennifer gardner

Senior Director Media, North America
Unilever

Lisa Heimann

EVP, Corporate Research and Strategy
NBCUniversal Media

Natasha Hritzuk

VP, Consumer Insights
WarnerMedia Entertainment, HBO Max
Brian Hughes

brian hughes

EVP< Audience Intelligence & Strategy
MAGNA

Bob Ivins

Chief Data Officer
Ampersand

Ben Jankowski

Global Media Director
Mastercard
Helen Katz

Helen Katz

SVP, Global Director, Analytics and Insights
Publicis Media

Elissa Lee

Senior Director, Research, Advanced Measurement Technologies – Ads
Google
Joe Mandese

Joe Mandese

Editor in Chief
MediaPost
Claudio Marcus

Claudio Marcus

GM, Data Platform
FreeWheel, a Comcast company
Scott McDonald

Scott McDonald

CEO & President
Advertising Research Foundation
Jamie Power

Jamie Power

COO Addressable & Head of Analytics
Cadent

Dan Rosenfeld

VP, Data Strategy & Analytics
Xandr

Colleen Fahey Rush

Chief Research Officer
ViacomCBS

Howard Shimmel

President
Janus Strategy & Insights

Brad Smallwood

VP, Measurement & Insights
Facebook

Belinda Smith

Head of Global Marketing Intelligence
Electronic Arts
Jim Spaeth

Jim Spaeth

Partner
Sequent Partners
Tim Spengler

Tim Spengler

President
Dentsu Aegis Network

radha subramanyam

Chief Research & Analytics Officer
CBS Television
President
CBS Vision

Matt Sweeney

Chief Investment Officer
GroupM
Alice Sylvester

Alice Sylvester

Partner
Sequent Partners

Bill Tucker

Group EVP
Association of National Advertisers (ANA)

Lisa Valentino

EVP, Client & Brand Solutions
Disney Advertising Sales

Tom Ziangas

SVP, Research
AMC Networks

Registration is Closed

Registration for the 9th Annual Cross-Platform Video Measurement and Data Summit is now closed.

Please send an email to Marzena DelGaudio (marzena.delgaudio@cimm-us.org) if you would like to be invited to next year’s Summit. Thank you.


Venue

Google
111 8th Avenue
GWB Tech Talk, 4th Floor
New York, NY 10010