11:30 AM – 12:30 PM

Check-In and Lunch

BUSINESS ISSUES OF CROSS MEDIA MEASUREMENT: PLANNING, BUYING & ATTRIBUTION

12:30 PM – 12:40 PM

WELCOME: Redefining Objectives and Progress

Jane Clarke

CEO, Managing Director, CIMM

12:40 PM – 1:15 PM

MEASURING OUTCOMES: Buyers and sellers on the changing goal of cross-platform video measurement

Jennifer Gardner

Senior Director Media, North America, Unilever

Tim Spengler

President, Dentsu Aegis Network

Lisa Valentino

EVP, Client & Brand Solutions, Disney Advertising Sales

TOP CROSS-MEDIA MEASUREMENT PRIORITY: DEDUPLICATING REACH

1:15 PM – 1:35 PM

KEYNOTE: Global Principles for Cross-Media Measurement

Belinda Smith

Head of Global Marketing Intelligence, Electronic Arts

1:35 PM – 2:15 PM

PRIVACY AND IDENTITY: Balancing consumer privacy and marketers’ needs to measure deduplicated reach

Kanishka Das
Global eBusiness Analytics & Insights Leader, P&G

Brad Smallwood
VP, Measurement & Insights, Facebook

Elissa Lee
Senior Director, Research, Advanced Measurement Technologies – Ads, Google

Claudio Marcus

General Manager, Data Platform, FreeWheel

Moderator:

Scott McDonald
CEO and President, Advertising Research Foundation

2:15 PM – 2:30 PM

Break

NEXT WAVE IN CROSS-PLATFORM VIDEO MEASUREMENT

2:30 PM – 2:50 PM

UPDATE ON CIMM TV ATTRIBUTION STUDY: Unpacking Data Inputs

Howard Shimmel
President, Janus Strategy & Insights

Jim Spaeth
Partner, Sequent Partners

Alice Sylvester
Partner, Sequent Partners

2:50 PM – 3:25 PM

FRONTLINE AT THE STREAMING WARS: How are consumers navigating and enjoying all the content options?

Nathalie Bordes
VP, Data & Insights, CBS Interactive

Julie DeTraglia
Head of Research and Insights, Hulu

Colleen Fahey Rush
Chief Research Officer, ViacomCBS

Natasha Hritzuk
VP, Consumer Insights, WarnerMedia Entertainment, HBO Max

Moderator:

Lisa Heimann
EVP, Corporate Research and Strategy, NBCUniversal Media

NEW TV PLATFORMS

3:25 PM – 3:55 PM

ADDRESSABILITY BREAKS NATIONAL TV MEASUREMENT: Buyers and sellers discuss the future of TV measurement

Brian Hughes
EVP, Audience Intelligence & Strategy, MAGNA

Radha Subramanyam
Chief Research & Analytics Officer, CBS Television Network, President, CBS Vision

Tom Ziangas
SVP, Research, AMC Networks

Moderator:

Helen Katz
SVP, Global Director, Insights & Analytics, Publicis Media

3:55 PM – 4:35 PM

ONE TV PLATFORM TO RULE THEM ALL: How many platforms can marketers manage?

Dave Antonelli
Director, Sling TV Ad Strategy and Revenue, DISH Media

Mike Dean
SVP of Advanced Advertising & Automation, ViacomCBS

Bob Ivins
Chief Data Officer, Ampersand

Dan Rosenfeld
VP, Data Strategy and Analytics, Xandr

Matt Sweeney
Chief Investment Officer, GroupM

Moderator:

Jamie Power
COO Addressable & Head of Analytics, Cadent

4:35 PM – 5:00 PM

CLOSING FIRESIDE CHAT: Marketers’ demands for cross-media measurement

Ben Jankowski
Global Media Director, Mastercard

Interviewer

Bill Tucker
Group EVP, Association of National Advertisers