10th Annual Cross-Platform Video Measurement and Data Summit

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HOURS

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MINUTES

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SECONDS

When

Wednesday & Thursday
February 3 & 4, 2021
12:00 – 2:00PM ET

Where

Virtual Conference

By Invitation Only

Registration is now open for CIMM’s 10th Annual Cross-Platform Video Measurement & Summit. Virtual this year, the event will take place over the course of two days on February 3 & 4, 2021.

Though 2020 has brought unexpected challenges, it has certainly accelerated existing industry initiatives aimed at advancing cross-platform video measurement.

This year’s Summit will continue the ongoing conversations around the state of cross-platform measurement and advancing the use of granular TV from the point of view of marketers, media companies and media buying agencies.

On the first day, attendees will also hear from John Halley, COO, Advertising Revenue & EVP, Advanced Marketing Solutions at Viacom/CBS during a fireside chat with Variety’s Brian Steinberg, on the revolution underway at traditional TV and premium video companies to bring data and automation into the way that ads are sold.

Closing out Summit on the second day will be fireside chat with global consultant, author and Publicis Groupe Senior Advisor, Rishad Tobaccowala and Suzanne Vranica, Advertising Editor, Wall Street Journal, on how the media, advertising and measurement industries will continue to evolve as the industry adapts to COVID and the acceleration it has caused for many aspects of our lives.

Topics will include:

BUYER & SELLER UPDATE: Collaborating to design cross-platform TV/Premium video measurement

TV/PREMIUM VIDEO DATA INTEROPERABILITY: Where are we now?

CUSTOMER SATISFACTION WITH STREAMING APPS: Understanding churn and app switching

PROGRESS IN ADDRESSABLE TV: Changing TV ad sales and measurement

TV PLATFORM’S AD BUSINESS: How is it evolving?

– TUTORIAL: Virtual IDs and private sketches for privacy-safe ID resolution

MAKING PROGRESS DEDUPLICATING REACH: Update on ANA’s Cross-Platform Media Measurement Initiative

DATA QUALITY IN ID RESOLUTION: Do ID matching methods impact measurement? What’s next?

Agenda

Wednesday, February 3 12:00 PM – 2:00 PM

DAY 1

12:00 PM – 12:10 PM

WELCOME: Industry Progress Report

Jane Clarke

CEO, Managing Director, CIMM

12:10 PM – 12:35 PM

BUYER & SELLER UPDATE: Collaborating to Design Cross-Platform TV/Premium Video Measurement

Denise Colella

Senior Vice President, Advanced Advertising Products and Strategy, NBCUniversal

Adam Gerber

Global Chief Media Officer, Essence

Moderator:

Janet Balis
Americas Customer and Growth Market Leader & CMO Practice Leader, EY

12:35 PM – 1:00 PM

TV/PREMIUM VIDEO DATA INTEROPERABILITY: Where are we now?

Claudio Marcus

Vice President, Strategy, Comcast Advertising

Zeev Neumeier

Chief Innovation Officer, VIZIO

Mike Dean

Senior Vice President, Advanced Advertising, ViacomCBS

David Levy

Chief Executive Officer, OpenAP

Moderator:

Jonathan Steuer
Executive Vice President, TV Strategy and Currency, VideoAmp

1:00 PM – 1:15 PM

BEYOND ORIGINALS: Drivers of Audience Growth and Retention in Streaming Video

Natasha Hritzuk
Vice President, Consumer Insights, WarnerMedia Entertainment: HBOMax

Interviewer:

Mike Bloxham
Senior Vice President, Global Media and Entertainment, Magid

1:15 PM – 1:40 PM

PRGRESS IN ADDRESSABLE TV: Changing TV Ad Sales and Measurement

Rob Klippel

Senior Vice President, Advanced Advertising Products and Strategy, Charter Communications

Kevin Arrix

Senior Vice President, DISH Media, DISH Network

Adam Gaynor

Vice President, Network Partnerships and Head of Addressable, VIZIO

Jessica Hindlian

Senior Vice President, Product Management, Advanced Video Advertising & Identity, Nielsen

Moderator:

Jon Watts
Senior Advisor, MTM Consulting

1:40 PM – 2:00 PM

FIRESIDE CHAT

John Halley
Chief Operating Officer, Ad Revenue and Executive Vice President, Advanced Marketing Solutions, ViacomCBS

Interviewer:

Brian Steinberg
Senior TV Editor, Variety

Thursday, February 4 12:00 PM – 2:00 PM

DAY 2


12:00 PM – 12:15 PM

FIRESIDE CHAT: TBD

12:15 PM – 12:40 PM

TV PLATFORM’s AD BUSINESS: How is it evolving?

Justin Evans
Global Head of Analytics and Insights, Samsung Ads

Dan Robbins
Vice President, Ad Marketing and Partner Solutions, Roku

Matt Durgin
Senior Director, Smart TV Business Team Leader, LGE North America, LG Electronics

Adam Bergman
Vice President, Brand and Agency Partnerships, VIZIO

Moderator:

Howard Shimmel
President, Janus Strategy and Insights

12:40 PM – 12:50 PM

TUTORIAL: Virtual IDs and Private Sketches for Privacy-Safe ID Resolution

Ron Pinelli
Senior Vice President, Digital Research and Standards & Associate Director, Media Rating Council

12:55 PM – 1:15 PM

MAKING PROGRESS DEDUPLICATING REACH: Update on ANA’s Cross-Media Measurement Initiative

Tony Fagan
Vice President, Research, Google

Ron Pinelli
Senior Vice President, Digital Research and Standards & Associate Director, Media Rating Council

Moderator:

Artie Bulgrin
Measurement Consultant & Project Lead, Association of National Advertisers (ANA)

1:15 PM – 1:40 PM

DATA QUALITY IN ID RESOLUTION: How do ID Matching Methods Impact Measurement? What’s Next?

Jason Manningham
Chief Executive Officer, Blockgraph

Brad Danaher
Director, TV Solutions, Experian Marketing Services

Lauren Wetzel
President, North America, Global Strategy and Operations, InfoSum

Moderator:

Alice Sylvester
Partner, Sequent Partners

1:40 PM – 2:00 PM

CLOSING FIRESIDE CHAT

Rishad Tobaccowala
Senior Advisor, Publicis Groupe

Interviewer

Suzanne Vranica
Advertising Editor, The Wall Street Journal

The Speakers


Kevin Arrix

SVP, DISH Media

DISH Network

Janet Balis

Americas Customer and Growth Market Leader & CMO Practice Leader

EY

Adam Bergman

VP, Brand & Agency Partnerships

VIZIO

Mike Bloxham

SVP, Global Media and Entertainment

Magid

Artie Bulgrin

Artie Bulgrin

Measurement Consultant and Project Lead

Association of National Advertisers (ANA)

Jane Clarke

Jane Clarke

CEO, Managing Director

CIMM

Denise Colella

SVP, Advanced Advertising Products & Strategy

NBCUniversal

Brad Danaher

Director, TV Solutions

Experian Marketing Services

Mike Dean

SVP, Advanced Advertising

ViacomCBS

Matt Durgin

Sr. Director Smart TV Business Team Leader, North America

LG Electronics

Justin Evans

Global Head of Analytics & Insights

Samsung Ads

Tony Fagan

Vice President, Research

Google

Adam Gaynor

VP, Network Partnerships & Head of Addressable

VIZIO

Adam Gerber

Chief Global Media Officer

Essence

John Halley

COO, Advertising Revenue & EVP, Advanced Marketing Solutions

ViacomCBS

Jessica Hindlian

SVP, Product Management, Advanced Video Advertising & Identity

Nielsen

Natasha Hritzuk

Vice President, Consumer Insights

WarnerMedia Entertainment: HBO Max

Rob Klippel

SVP, Advanced Advertising Products & Strategy

Charter Communications

David Levy

Chief Executive Officer

OpenAP

Jason Manningham

Chief Executive Officer

Blockgraph

Claudio Marcus

Vice President, Strategy

Comcast Advertising

Zeev Neumeier

Chief Innovation Officer

VIZIO

Ron Pinelli

VP, Digital Research and Standards & Associate Director

Media Rating Council

Dan Robbins

VP, Ad Marketing & Partner Solutions

Roku

Howard Shimmel

President

Janus Strategy & Insights

Brian Steinberg

Senior TV Editor

Variety

Jonathan Steuer

EVP, TV Strategy and Currency

VideoAmp

Alice Sylvester

Alice Sylvester

Partner

Sequent Partners

Rishad Tobaccowala

Senior Advisor

Publicis Groupe

Suzanne Vranica

Advertising Editor

The Wall Street Journal

Jon Watts

Senior Advisor

MTM Consulting

Lauren Wetzel

President, North America, Global Strategy & Operations

InfoSum

Register

Registration for the 10th Annual Cross-Platform Video Measurement and Data Summit is open to invited guests only. Please register today to secure your placement to this complimentary event.


Please contact Marzena DelGaudio with any questions.

Register for the 10th Annual Cross-Platform Media Measurement & Data Summit