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11th Annual Converged TV Measurement and Data Summit

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When

Wednesday

February 16, 2022

12:00 – 2:00 PM EST

Thursday

February 17, 2022

12:00 – 2:00 PM EST

Where

Virtual Conference

Register below to receive your Zoom Webinar Link


By Invitation Only

New solutions for converged TV measurement are on the horizon, and CIMM’s annual Summit will continue the industry conversation and collaboration among marketers, media buying agencies, media companies and vendors.

2021 has been a breakthrough year, not only because of consumers’ continued love of streaming, but also because TV networks have taken a stand in testing new solutions and addressing longstanding concerns over existing measurement.

Over the course of two days, the Summit will feature sessions and presentations on topics including:

KEYNOTE FIRESIDE CHAT: David Levy, CEO, OpenAP

RELEASE OF CIMM’S GUIDE TO CONVERGED MEASUREMENT PROVIDERS: Hear highlights of the overview of new measurement solutions from Jon Watts (incoming Managing Director, CIMM) and Alan Wolk (Co-Founder, Lead Analyst, TVREV)


BUYER & SELLER DEBATE: How to manage more than one converged TV measurement currency?

UNDERSTAND THE BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT:
• Combining Scaled TV Data with Methods for Persons Assignment
• Standardizing digital ad and content metrics
• Unifying Identity Resolution

METRICS TO MEASURE “QUALITY” IN CROSS-MEDIA COMPARISONS: What are they and how should they be applied?


Register today to secure your spot at this year’s Virtual Summit and be sure to frequent our event page for agenda and speaker updates.




Agenda

Check Back Soon for Agenda Updates

The Speakers


Kelly Abcarian

Executive Vice President, Measurement and Impact

NBCUniversal

Nathalie Bordes

EVP, Measurement for Marketers

Association of National Advertisers (ANA)

Gerard Broussard

Principal

Pre-Meditated Media

Josh Chasin

Chief Measurability Officer

VideoAmp

Jane Clarke

Jane Clarke

CEO, Managing Director

CIMM

Sean Cunningham

President and Chief Executive Officer

VAB

Justin Fromm

Head of Research

LG Ads

Caroline Horner

Chief Product Officer

605

David Levy

Chief Executive Officer

OpenAP

Kelly Metz

Managing Director, Advanced TV Activation

Omnicom Media Group

Bharad Ramesh

Executive Director, Research & Investment Analytics

GroupM

Howard Shimmel

President

Janus Strategy & Insights

Gaurav Shirole

Director, Ad Measurement

Roku

Radha Subramanyam

Chief Research and Analytics Officer, CBS; President, CBS Vision

CBS Corporation

Alice Sylvester

Alice Sylvester

Partner

Sequent Partners

Michael Vinson

Chief Research Officer

Comscore

Jon Watts

Managing Director

CIMM

Alan Wolk

Co-Founder and Lead Analyst

TVREV

Register

Registration for the 11th Annual Converged TV Measurement and Data Summit is open to invited guests only. Please register today to secure your placement to this complimentary event.


Please contact Marzena DelGaudio with any questions.