11th Annual Converged TV Measurement and Data Summit
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Virtual Conference
Wednesday, February 16 12:00 PM – 2:00 PM
DAY 1
12:00 PM – 12:05 PM
WELCOME: Industry Progress Report
Jon Watts
Managing Director, CIMM
12:05 PM – 12:20 PM
KEYNOTE FIRESIDE CHAT: The Road to Converged TV Measurement
Krishan Bhatia
President & Chief Business Officer, Global Advertising and Partnerships, NBCUniversal
Interviewer:
Jeanine Poggi
Editor, Ad Age
12:20 PM – 12:45 PM
BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Creating Scaled and Representative “Currency-Grade” TV Datasets
Josh Chasin
Chief Measurability Officer, VideoAmp
Vijoy Gopalakrishnan
Chief Research Officer, iSpot.tv
Caroline Horner
Chief Product Officer, 605
Mainak Mazumdar
Chief Data and Research Officer, Nielsen
Michael Vinson
Chief Research Officer, Comscore
Moderator:
Howard Shimmel
President, Janus Strategy & Insights
12:45 PM – 1:10 PM
BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Standardizing Digital Census Data for Content and Ads
Tal Chalozin
Chief Technology Officer and Co-Founder, Innovid
James Lamberti
Chief Marketing Officer, Conviva
Prema Sampath
Group Product Manager, Measurement, Google
Jonathan Whitticom
Chief Product Officer, FreeWheel, A Comcast Company
Moderator:
Todd Bender
Senior Vice President, Ad Platforms, ViacomCBS
1:10 PM – 1:35 PM
UPDATE ON INDUSTRY CONVERGED TV MEASUREMENT INITIATIVES: Progress Reports from ANA, MRC, NBCU and VAB
Kelly Abcarian
Executive Vice President, Measurement and Impact, Advertising and Partnerships, NBCUniversal
Nathalie Bordes
Executive Vice President, Measurement for Marketers, Association of National Advertisers
Sean Cunningham
President and CEO, Video Advertising Bureau
George Ivie
CEO, Executive Director, Media Rating Council
Moderator:
Jon Watts
Managing Director, CIMM
1:35 PM – 2:00 PM
HOW TO INCORPORATE “QUALITY METRICS” INTO CROSS-MEDIA MEASUREMENT: Buyer and Seller POV
Tina Daniels
Managing Director, Agency and Brand Measurement, Google
Bharad Ramesh
Executive Director, Research and Investment Analytics, GroupM
Radha Subramanyam
Chief Research and Analytics Officer, CBS Corporation; President, CBS Vision
Moderator:
Scott McDonald
President and CEO, Advertising Research Foundation
Thursday, February 17 12:00 PM – 2:00 PM
DAY 2
12:00 PM – 12:05 PM
WELCOME AND UPDATE ON CIMM’S GUIDE TO CONVERGED TV MEASUREMENT PROVIDERS: Status Report
Jon Watts
Managing Director, CIMM
12:05 PM – 12:20 PM
KEYNOTE FIRESIDE CHAT: Collaboration in Converged TV Measurement
David Levy
Chief Executive Officer, OpenAP
Interviewer:
Brian Steinberg
Senior TV Editor, Variety
12:20 PM – 12:25 PM
UPDATE ON CIMM’s DATA MATCHING STUDY
Jim Spaeth
Partner, Sequent Partners
12:25 PM – 12:55 PM
BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Identity Resolution
Allyson Dietz
Director, Product Marketing, Neustar, A TransUnion Company
Aimee Irwin
Senior Vice President, Strategy and Partnerships, Experian Marketing Services
Tim Jenkins
Executive Vice President, Head of Audience and Identity Solutions, Cadent
Max Parris
Head of Identity Resolution Product, LiveRamp
Moderator:
Alice Sylvester
Partner, Sequent Partners
12:55 PM – 1:25 PM
NEW CAPABILITIES FROM TV OEMS AND OS: How Will They Fit In or Change the Future?
James Alexander
Director, Inscape Data Products and Research, VIZIO
Justin Fromm
Head of Research, LG Ads Solutions
Dan Robbins
Vice President, Ad Marketing and Partner Solutions, Roku
Maggie Zhang
Head of Measurement Success, Amazon Ads
Moderator:
Gerard Broussard
Principal, Pre-Meditated Media
1:25 PM – 1:55 PM
CLOSING DISCUSSION: Buyers and Sellers Debate One Currency vs. Many
Katrina Cukaj
Lead, Ad Sales and Client Partnerships, WarnerMedia
Kelly Metz
Managing Director, Advanced TV Activation, Omnicom Media Group
Moderator:
Joe Mandese
Editor In Chief, Mediapost
1:55 PM – 2:00 PM
THE LAST WORD: Closing Remarks
Jane Clarke
Retiring CEO & Managing Director, CIMM