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10th Annual Cross-Platform Video Measurement and Data Summit
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SECONDS
Wednesday, February 3, 2021 12:00 – 2:00 PM EST
Thursday, February 4, 2021 12:00 – 2:30 PM EST
Virtual Conference
Wednesday, February 3 12:00 PM – 2:00 PM
DAY 1
12:00 PM – 12:10 PM
WELCOME: Industry Progress Report
Jane Clarke
CEO, Managing Director, CIMM
12:10 PM – 12:35 PM
BUYER & SELLER UPDATE: Collaborating to Design Cross-Platform TV/Premium Video Measurement
Denise Colella
Senior Vice President, Advanced Advertising Products and Strategy, NBCUniversal
Grace Dolan
Vice President, Integrated Marketing, Home Entertainment, Samsung Electronics America
Adam Gerber
Global Chief Investment Officer, Essence
Moderator:
Janet Balis
Americas Customer and Growth Market Leader & CMO Practice Leader, EY
12:35 PM – 1:00 PM
TV/PREMIUM VIDEO DATA INTEROPERABILITY: Where are we now?
Claudio Marcus
Vice President, Strategy, Comcast Advertising
Zeev Neumeier
Chief Innovation Officer, VIZIO
Mike Dean
Senior Vice President, Advanced Advertising, ViacomCBS
David Levy
Chief Executive Officer, OpenAP
Moderator:
Jonathan Steuer
Executive Vice President, TV Strategy and Currency, VideoAmp
1:00 PM – 1:15 PM
BEYOND ORIGINALS: Drivers of Audience Growth and Retention in Streaming Video
Natasha Hritzuk
Vice President, Consumer Insights, HBOMax, WarnerMedia
Interviewer:
Mike Bloxham
Senior Vice President, Global Media and Entertainment, Magid
1:15 PM – 1:40 PM
PROGRESS IN ADDRESSABLE TV: Changing TV Ad Sales and Measurement
Rob Klippel
Senior Vice President, Advanced Advertising Products and Strategy, Charter Communications
Kevin Arrix
Senior Vice President, DISH Media, DISH Network
Adam Gaynor
Vice President, Network Partnerships and Head of Addressable, VIZIO
Kelly Abcarian
General Manager, Advanced Video Advertising Group, Nielsen
Moderator:
Jon Watts
Senior Advisor, MTM Consulting
1:40 PM – 2:00 PM
FIRESIDE CHAT
John Halley
Chief Operating Officer, Ad Revenue and Executive Vice President, Advanced Marketing Solutions, ViacomCBS
Interviewer:
Brian Steinberg
Senior TV Editor, Variety
Thursday, February 4 12:00 PM – 2:30 PM
DAY 2
12:00 PM – 12:10 PM
CIMM STUDY RELEASE: Best Practices in Combining Smart TV and STB Data
Howard Shimmel
President, Janus Strategy and Insights
12:10 PM – 12:35 PM
CIMM STUDY DISCUSSION PANEL: Lessons in Creating Scaled and Representative Granular TV Datasets
Caroline Horner
Senior Vice President, Product Management, 605
Josh Chasin
Chief Measurability Officer, VideoAmp
David Algranati
Chief Product Officer, Comscore
Tom Weiss
Chief Data Scientist, Marketcast
Moderator:
Gerard Broussard
Principal, Pre-Meditated Media
12:35 PM – 12:45 PM
FIRESIDE CHAT: Update on Amazon Advertising
Maggie Zhang
Head of OTT Measurement and Research, Amazon
Interviewer
Scott McDonald
CEO and President, Advertising Research Foundation
12:45 PM – 1:10 PM
TV PLATFORM’s AD BUSINESS: How is it evolving?
Justin Evans
Global Head of Analytics and Insights, Samsung Ads
Dan Robbins
Vice President, Ad Marketing and Partner Solutions, Roku
Matt Durgin
Senior Director, Smart TV Business Team Leader, LGE North America, LG Electronics
Adam Bergman
Vice President, Brand and Agency Partnerships, VIZIO
Moderator:
Howard Shimmel
President, Janus Strategy and Insights
1:10 PM – 1:20 PM
TUTORIAL: Virtual IDs and Private Sketches for Privacy-Safe ID Resolution
Ron Pinelli
Senior Vice President, Digital Research and Standards & Associate Director, Media Rating Council
1:20 PM – 1:45 PM
MAKING PROGRESS DEDUPLICATING REACH: Update on ANA’s Cross-Media Measurement Initiative
Tony Fagan
Vice President, Research, Google
Kavita Vazirani
Executive Vice President, Insights and Measurement, NBCUniversal
Kanishka Das
Senior Director, Global Media Accelerator, P&G
Ron Pinelli
Senior Vice President, Digital Research and Standards & Associate Director, Media Rating Council
Moderator:
Artie Bulgrin
Measurement Consultant & Project Lead, Association of National Advertisers (ANA)
1:45 PM – 2:10 PM
DATA QUALITY IN ID RESOLUTION: How do ID Matching Methods Impact Measurement? What’s Next?
Jason Manningham
Chief Executive Officer, Blockgraph
Matt Emans
Co-founder and Chief Technology Officer, Data+Math, LiveRamp
Aimee Irwin
Vice President, Strategy, Experian Marketing Services
Richard Lloyd
Global Head of Product and Solutions, InfoSum
Moderator:
Alice Sylvester
Partner, Sequent Partners
2:10 PM – 2:30 PM
CLOSING FIRESIDE CHAT
Rishad Tobaccowala
Author and Senior Advisor, Publicis Groupe
Interviewer
Suzanne Vranica
Advertising Editor, The Wall Street Journal