11th Annual Converged TV Measurement and Data Summit

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DAYS

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HOURS

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MINUTES

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SECONDS

When

Wednesday

February 16, 2022

12:00 – 2:00 PM EST

Thursday

February 17, 2022

12:00 – 2:00 PM EST

Where

Virtual Conference

Register below to receive your Zoom Webinar Link


By Invitation Only

New solutions for converged TV measurement are on the horizon, and CIMM’s annual Summit will continue the industry conversation and collaboration among marketers, media buying agencies, media companies and vendors.

2021 has been a breakthrough year, not only because of consumers’ continued love of streaming, but also because both marketers and TV networks have taken a stand in testing new solutions and addressing longstanding concerns over existing measurement.

Over the course of two days, the Summit will feature sessions and presentations on topics including:

KEYNOTE FIRESIDE CHATS: Krishan Bhatia, President & Chief Business Officer, Global Advertising and Partnerships, NBCUniversal; David Levy, CEO, OpenAP

UPDATE ON INDUSTRY CONVERGED TV MEASUREMENT INITIATIVES: ANA, MRC, NBCU and VAB


BUYER & SELLER DEBATE: How to manage more than one converged TV measurement currency?

UNDERSTAND THE BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT:
• Combining Scaled TV Data with Methods for Persons Assignment
• Standardizing Digital Ad and Content Metrics
• Unifying Identity Resolution

METRICS TO MEASURE “QUALITY” IN CROSS-MEDIA COMPARISONS: What are they and how should they be applied?


Register today to secure your spot at this year’s Virtual Summit and be sure to frequent our event page for agenda and speaker updates.




Agenda

Wednesday, February 16 12:00 PM – 2:00 PM

DAY 1

12:00 PM – 12:05 PM

WELCOME: Industry Progress Report

Jon Watts

Managing Director, CIMM

12:05 PM – 12:20 PM

KEYNOTE FIRESIDE CHAT: The Road to Converged TV Measurement

Krishan Bhatia

President & Chief Business Officer, Global Advertising and Partnerships, NBCUniversal

Interviewer:

Jeanine Poggi
Editor, Ad Age

12:20 PM – 12:45 PM

BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Creating Scaled and Representative “Currency-Grade” TV Datasets

Josh Chasin

Chief Measurability Officer, VideoAmp

Caroline Horner

Chief Product Officer, 605

Mainak Mazumdar

Chief Data and Research Officer, Nielsen

Michael Vinson

Chief Research Officer, Comscore

Moderator:

Howard Shimmel
President, Janus Strategy & Insights

12:45 PM – 1:10 PM

BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Standardizing Digital Census Data for Content and Ads

Tal Chalozin

Chief Technology Officer and Co-Founder, Innovid

James Lamberti

Chief Marketing Officer, Conviva

Prema Sampath

Group Product Manager, Measurement, Google

Jonathan Whitticom

Chief Product Officer, FreeWheel, A Comcast Company

Moderator:

Todd Bender
Senior Vice President, Ad Platforms, ViacomCBS

1:10 PM – 1:35 PM

UPDATE ON INDUSTRY CONVERGED TV MEASUREMENT INITIATIVES: Progress Reports from ANA, MRC, NBCU and VAB

Kelly Abcarian

Executive Vice President, Measurement and Impact, Advertising and Partnerships, NBCUniversal

Nathalie Bordes

Executive Vice President, Measurement for Marketers, Association of National Advertisers

Sean Cunningham

President and CEO, Video Advertising Bureau

George Ivie

CEO, Executive Director, Media Rating Council

Moderator:

Jon Watts
Managing Director, CIMM

1:35 PM – 2:00 PM

HOW TO INCORPORATE “QUALITY METRICS” INTO CROSS-MEDIA MEASUREMENT: Buyer and Seller POV

Tina Daniels

Managing Director, Agency and Brand Measurement, Google

Bharad Ramesh

Executive Director, Research and Investment Analytics, GroupM

Radha Subramanyam

Chief Research and Analytics Officer, CBS Corporation; President, CBS Vision

Moderator:

Scott McDonald
President and CEO, Advertising Research Foundation

Thursday, February 17 12:00 PM – 2:00 PM

DAY 2


12:00 PM – 12:05 PM

WELCOME AND UPDATE ON CIMM’S GUIDE TO CONVERGED TV MEASUREMENT PROVIDERS: Status Report

Jon Watts

Managing Director, CIMM

12:05 PM – 12:20 PM

KEYNOTE FIRESIDE CHAT: Collaboration in Converged TV Measurement

David Levy

Chief Executive Officer, OpenAP

Interviewer:

Brian Steinberg
Senior TV Editor, Variety

12:20 PM – 12:25 PM

UPDATE ON CIMM’s DATA MATCHING STUDY

Jim Spaeth

Partner, Sequent Partners

12:25 PM – 12:55 PM

BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Identity Resolution

Allyson Dietz

Director, Product Marketing, Neustar, A TransUnion Company

Aimee Irwin

Senior Vice President, Strategy and Partnerships, Experian Marketing Services

Tim Jenkins

Executive Vice President, Head of Audience and Identity Solutions, Cadent

Max Parris

Head of Identity Resolution Product, LiveRamp

Moderator:

Alice Sylvester
Partner, Sequent Partners

12:55 PM – 1:25 PM

NEW CAPABILITIES FROM TV OEMS AND OS: How Will They Fit In or Change the Future?

James Alexander

Director, Inscape Data Products and Research, VIZIO

Justin Fromm

Head of Research, LG Ads Solutions

Dan Robbins

Vice President, Ad Marketing and Partner Solutions, Roku

Maggie Zhang

Head of Measurement Success, Amazon Ads

Moderator:

Gerard Broussard
Principal, Pre-Meditated Media

1:25 PM – 1:55 PM

CLOSING DISCUSSION: Buyers and Sellers Debate One Currency vs. Many

Katrina Cukaj

Lead, Ad Sales and Client Partnerships, WarnerMedia

Kelly Metz

Managing Director, Advanced TV Activation, Omnicom Media Group

Moderator:

Joe Mandese
Editor In Chief, Mediapost

1:55 PM – 2:00 PM

THE LAST WORD: Closing Remarks

Jane Clarke

Retiring CEO & Managing Director, CIMM

The Speakers


Kelly Abcarian

Executive Vice President, Measurement and Impact

NBCUniversal

James Alexander

Director, Inscape Data Products & Research

VIZIO

Krishan Bhatia

President & Chief Business Officer, Global Advertising and Partnerships

NBCUniversal

Todd Bender

Senior Vice President, Ad Platforms

ViacomCBS

Nathalie Bordes

EVP, Measurement for Marketers

Association of National Advertisers (ANA)

Gerard Broussard

Principal

Pre-Meditated Media

Tal Chalozin

Chief Technology Officer and Co-Founder

Innovid

Josh Chasin

Chief Measurability Officer

VideoAmp

Jane Clarke

Jane Clarke

CEO, Managing Director

CIMM

Katrina Cukaj

Lead, Ad Sales and Client Partnerships

WarnerMedia

Sean Cunningham

President and Chief Executive Officer

VAB

Tina Daniels

Managing Director, Agency and Brand Measurement Analytics

Google

Allyson Dietz

Director, Product Marketing

Neustar

Justin Fromm

Head of Research

LG Ads

Caroline Horner

Chief Product Officer

605

Aimee Irwin

Senior Vice President, Strategy and Partnerships

Experian Marketing Services

George Ivie

CEO, Executive Director

Media Rating Council

Tim Jenkins

Chief Executive Officer

Cadent4Info

James Lamberti

Chief Marketing Officer

Conviva

David Levy

Chief Executive Officer

OpenAP

Joe Mandese

Editor In Chief

MediaPost

Mainak Mazumdar

Chief Data and Research Officer

Nielsen

Scott McDonald

President and Chief Executive Officer

Advertising Research Foundation

Kelly Metz

Managing Director, Advanced TV Activation

Omnicom Media Group

Max Parris

Head of Identity Resolution Product

LiveRamp

Jeanine Poggi

Editor

Ad Age

Bharad Ramesh

Executive Director, Research & Investment Analytics

GroupM

Dan Robbins

Vice President, Ad Marketing & Partner Solutions

Roku

Prema Sampath

Group Product Manager, Measurement

Google

Howard Shimmel

President

Janus Strategy & Insights

Jim Spaeth

Partner

Sequent Partners

Brian Steinberg

Senior TV Editor

Variety

Radha Subramanyam

Chief Research and Analytics Officer, CBS; President, CBS Vision

CBS Corporation

Alice Sylvester

Alice Sylvester

Partner

Sequent Partners

Michael Vinson

Chief Research Officer

Comscore

Jon Watts

Managing Director

CIMM

Jonathan Whitticom

Chief Product Officer

FreeWheel

Maggie Zhang

Head of Measurement Success

Amazon Ads

Register

Registration for the 11th Annual Converged TV Measurement and Data Summit is open to invited guests only. Please register today to secure your placement to this complimentary event.


Please contact Marzena DelGaudio with any questions.