Wednesday, February 16 12:00 PM – 2:00 PM

DAY 1

12:00 PM – 12:05 PM

WELCOME: Industry Progress Report

Jon Watts

Managing Director, CIMM

12:05 PM – 12:20 PM

KEYNOTE FIRESIDE CHAT: The Road to Converged TV Measurement

Krishan Bhatia

President & Chief Business Officer, Global Advertising and Partnerships, NBCUniversal

Interviewer:

Jeanine Poggi
Editor, Ad Age

12:20 PM – 12:45 PM

BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Creating Scaled and Representative “Currency-Grade” TV Datasets

Josh Chasin

Chief Measurability Officer, VideoAmp

Caroline Horner

Chief Product Officer, 605

Mainak Mazumdar

Chief Data and Research Officer, Nielsen

Michael Vinson

Chief Research Officer, Comscore

Moderator:

Howard Shimmel
President, Janus Strategy & Insights

12:45 PM – 1:10 PM

BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Standardizing Digital Census Data for Content and Ads

Tal Chalozin

Chief Technology Officer and Co-Founder, Innovid

James Lamberti

Chief Marketing Officer, Conviva

Prema Sampath

Group Product Manager, Measurement, Google

Jonathan Whitticom

Chief Product Officer, FreeWheel, A Comcast Company

Moderator:

Todd Bender
Senior Vice President, Ad Platforms, ViacomCBS

1:10 PM – 1:35 PM

UPDATE ON INDUSTRY CONVERGED TV MEASUREMENT INITIATIVES: Progress Reports from ANA, MRC, NBCU and VAB

Kelly Abcarian

Executive Vice President, Measurement and Impact, Advertising and Partnerships, NBCUniversal

Nathalie Bordes

Executive Vice President, Measurement for Marketers, Association of National Advertisers

Sean Cunningham

President and CEO, Video Advertising Bureau

George Ivie

CEO, Executive Director, Media Rating Council

Moderator:

Jon Watts
Managing Director, CIMM

1:35 PM – 2:00 PM

HOW TO INCORPORATE “QUALITY METRICS” INTO CROSS-MEDIA MEASUREMENT: Buyer and Seller POV

Tina Daniels

Managing Director, Agency and Brand Measurement, Google

Bharad Ramesh

Executive Director, Research and Investment Analytics, GroupM

Radha Subramanyam

Chief Research and Analytics Officer, CBS Corporation; President, CBS Vision

Moderator:

Scott McDonald
President and CEO, Advertising Research Foundation

Thursday, February 17 12:00 PM – 2:00 PM

DAY 2

12:00 PM – 12:05 PM

WELCOME AND UPDATE ON CIMM’S GUIDE TO CONVERGED TV MEASUREMENT PROVIDERS: Status Report

Jon Watts

Managing Director, CIMM

12:05 PM – 12:20 PM

KEYNOTE FIRESIDE CHAT: Collaboration in Converged TV Measurement

David Levy

Chief Executive Officer, OpenAP

Interviewer:

Brian Steinberg
Senior TV Editor, Variety

12:20 PM – 12:25 PM

UPDATE ON CIMM’s DATA MATCHING STUDY

Jim Spaeth

Partner, Sequent Partners

12:25 PM – 12:55 PM

BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: Identity Resolution

Allyson Dietz

Director, Product Marketing, Neustar, A TransUnion Company

Aimee Irwin

Senior Vice President, Strategy and Partnerships, Experian Marketing Services

Tim Jenkins

Executive Vice President, Head of Audience and Identity Solutions, Cadent

Max Parris

Head of Identity Resolution Product, LiveRamp

Moderator:

Alice Sylvester
Partner, Sequent Partners

12:55 PM – 1:25 PM

NEW CAPABILITIES FROM TV OEMS AND OS: How Will They Fit In or Change the Future?

James Alexander

Director, Inscape Data Products and Research, VIZIO

Justin Fromm

Head of Research, LG Ads Solutions

Dan Robbins

Vice President, Ad Marketing and Partner Solutions, Roku

Maggie Zhang

Head of Measurement Success, Amazon Ads

Moderator:

Gerard Broussard
Principal, Pre-Meditated Media

1:25 PM – 1:55 PM

CLOSING DISCUSSION: Buyers and Sellers Debate One Currency vs. Many

Katrina Cukaj

Lead, Ad Sales and Client Partnerships, WarnerMedia

Kelly Metz

Managing Director, Advanced TV Activation, Omnicom Media Group

Moderator:

Joe Mandese
Editor In Chief, Mediapost

1:55 PM – 2:00 PM

THE LAST WORD: Closing Remarks

Jane Clarke

Retiring CEO & Managing Director, CIMM