9th Annual Cross-Platform Media Measurement and Data Summit

10th Annual Cross-Platform Video Measurement and Data Summit

DAYS

HOURS

MINUTES

SECONDS

When

Wednesday, February 3, 2021 12:00 – 2:00 PM EST
Thursday, February 4, 2021 12:00 – 2:30 PM EST

Where

Virtual Conference

By Invitation Only

Register for CIMM’s 10^th Annual Cross-Platform Video Measurement & Summit. Virtual this year, the event will take place over the course of two days on February 3 & 4, 2021.

Though 2020 has brought unexpected challenges, it has certainly accelerated existing industry initiatives aimed at advancing cross-platform video measurement.

This year’s Summit will continue the ongoing conversations around the state of cross-platform measurement and advancing the use of granular TV from the point of view of marketers, media companies and media buying agencies.

On the first day, attendees will also hear from John Halley, COO, Advertising Revenue & EVP, Advanced Marketing Solutions at Viacom/CBS during a fireside chat with Variety’s Brian Steinberg, on the revolution underway at traditional TV and premium video companies to bring data and automation into the way that ads are sold.

Closing out Summit on the second day will be fireside chat with global consultant, author and Publicis Groupe Senior Advisor, Rishad Tobaccowala and Suzanne Vranica, Advertising Editor, Wall Street Journal, on how the media, advertising and measurement industries will continue to evolve as the industry adapts to COVID and the acceleration it has caused for many aspects of our lives.

Topics will include:

– BUYER & SELLER UPDATE: Collaborating to design cross-platform TV/Premium video measurement

– TV/PREMIUM VIDEO DATA INTEROPERABILITY: Where are we now?

– CUSTOMER SATISFACTION WITH STREAMING APPS: Understanding churn and app switching

– PROGRESS IN ADDRESSABLE TV: Changing TV ad sales and measurement

– TV PLATFORM’S AD BUSINESS: How is it evolving?

– TUTORIAL: Virtual IDs and private sketches for privacy-safe ID resolution

– MAKING PROGRESS DEDUPLICATING REACH: Update on ANA’s Cross-Platform Media Measurement Initiative

– DATA QUALITY IN ID RESOLUTION: Do ID matching methods impact measurement? What’s next?

Agenda

Wednesday, February 3 12:00 PM – 2:00 PM

DAY 1

12:00 PM – 12:10 PM

WELCOME: Industry Progress Report

Jane Clarke

CEO, Managing Director, CIMM

12:10 PM – 12:35 PM

BUYER & SELLER UPDATE: Collaborating to Design Cross-Platform TV/Premium Video Measurement

Denise Colella

Senior Vice President, Advanced Advertising Products and Strategy, NBCUniversal

Grace Dolan

Vice President, Integrated Marketing, Home Entertainment, Samsung Electronics America

Adam Gerber

Global Chief Media Officer, Essence

Moderator:

Janet Balis
Americas Customer and Growth Market Leader & CMO Practice Leader, EY

12:35 PM – 1:00 PM

TV/PREMIUM VIDEO DATA INTEROPERABILITY: Where are we now?

Claudio Marcus

Vice President, Strategy, Comcast Advertising

Zeev Neumeier

Chief Innovation Officer, VIZIO

Mike Dean

Senior Vice President, Advanced Advertising, ViacomCBS

David Levy

Chief Executive Officer, OpenAP

Moderator:

Jonathan Steuer
Executive Vice President, TV Strategy and Currency, VideoAmp

1:00 PM – 1:15 PM

BEYOND ORIGINALS: Drivers of Audience Growth and Retention in Streaming Video

Natasha Hritzuk
Vice President, Consumer Insights, WarnerMedia Entertainment: HBOMax

Interviewer:

Mike Bloxham
Senior Vice President, Global Media and Entertainment, Magid

1:15 PM – 1:40 PM

PROGRESS IN ADDRESSABLE TV: Changing TV Ad Sales and Measurement

Rob Klippel

Senior Vice President, Advanced Advertising Products and Strategy, Charter Communications

Kevin Arrix

Senior Vice President, DISH Media, DISH Network

Adam Gaynor

Vice President, Network Partnerships and Head of Addressable, VIZIO

Kelly Abcarian

General Manager, Advanced Video Advertising Group, Nielsen

Moderator:

Jon Watts
Senior Advisor, MTM Consulting

1:40 PM – 2:00 PM

FIRESIDE CHAT

John Halley
Chief Operating Officer, Ad Revenue and Executive Vice President, Advanced Marketing Solutions, ViacomCBS

Interviewer:

Brian Steinberg
Senior TV Editor, Variety

Thursday, February 4 12:00 PM – 2:30 PM

DAY 2

12:00 PM – 12:10 PM

CIMM STUDY RELEASE: Best Practices in Combining Smart TV and STB Data

Howard Shimmel
President, Janus Strategy and Insights

12:10 PM – 12:35 PM

CIMM STUDY DISCUSSION PANEL: Lessons in Creating Scaled and Representative Granular TV Datasets

Caroline Horner
Senior Vice President, Product Management, 605

Josh Chasin
Chief Measurability Officer, VideoAmp

David Algranati
Chief Product Officer, Comscore

Tom Weiss
Chief Data Scientist, Marketcast

Moderator:

Gerard Broussard
Principal, Pre-Meditated Media

12:35 PM – 12:45 PM

FIRESIDE CHAT: Update on Amazon Advertising

Maggie Zhang
Head of OTT Measurement and Research, Amazon

Interviewer

Scott McDonald
CEO and President, Advertising Research Foundation

12:45 PM – 1:10 PM

TV PLATFORM’s AD BUSINESS: How is it evolving?

Justin Evans
Global Head of Analytics and Insights, Samsung Ads

Dan Robbins
Vice President, Ad Marketing and Partner Solutions, Roku

Matt Durgin
Senior Director, Smart TV Business Team Leader, LGE North America, LG Electronics

Adam Bergman
Vice President, Brand and Agency Partnerships, VIZIO

Moderator:

Howard Shimmel
President, Janus Strategy and Insights

1:10 PM – 1:20 PM

TUTORIAL: Virtual IDs and Private Sketches for Privacy-Safe ID Resolution

Ron Pinelli
Senior Vice President, Digital Research and Standards & Associate Director, Media Rating Council

1:20 PM – 1:45 PM

MAKING PROGRESS DEDUPLICATING REACH: Update on ANA’s Cross-Media Measurement Initiative

Tony Fagan
Vice President, Research, Google

Kavita Vazirani
Executive Vice President, Insights and Measurement, NBCUniversal

Kanishka Das
Senior Director, Global Media Accelerator, P&G

Ron Pinelli
Senior Vice President, Digital Research and Standards & Associate Director, Media Rating Council

Moderator:

Artie Bulgrin
Measurement Consultant & Project Lead, Association of National Advertisers (ANA)

1:45 PM – 2:10 PM

DATA QUALITY IN ID RESOLUTION: How do ID Matching Methods Impact Measurement? What’s Next?

Jason Manningham
Chief Executive Officer, Blockgraph

Matt Emans
Co-founder and Chief Technology Officer, Data+Math, LiveRamp

Brad Danaher
Director, TV Solutions, Experian Marketing Services

Lauren Wetzel
President, North America, Global Strategy and Operations, InfoSum

Moderator:

Alice Sylvester
Partner, Sequent Partners

2:10 PM – 2:30 PM

CLOSING FIRESIDE CHAT

Rishad Tobaccowala
Senior Advisor, Publicis Groupe

Interviewer

Suzanne Vranica
Advertising Editor, The Wall Street Journal

The Speakers

Kelly Abcarian

General Manager, Advanced Video Advertising Group

Nielsen

David Algranati

Chief Product Officer

Comscore

Kevin Arrix

SVP, DISH Media

DISH Network

Janet Balis

Americas Customer and Growth Market Leader & CMO Practice Leader

EY

Adam Bergman

VP, Brand & Agency Partnerships

VIZIO

Mike Bloxham

SVP, Global Media and Entertainment

Magid

Gerard Broussard

Principal

Pre-Meditated Media

Artie Bulgrin

Measurement Consultant and Project Lead

Association of National Advertisers (ANA)

Jane Clarke

CEO, Managing Director

CIMM

Josh Chasin

Chief Measurability Officer

VideoAmp

Denise Colella

SVP, Advanced Advertising Products & Strategy

NBCUniversal

Brad Danaher

Director, TV Solutions

Experian Marketing Services

Kanishka Das

Senior Director, Global Media Accelerator

P&G

Mike Dean

SVP, Advanced Advertising

ViacomCBS

Grace Dolan

VP, Integrated Marketing, Home Entertainment

Samsung Electronics America

Matt Durgin

Sr. Director Smart TV Business Team Leader, North America

LG Electronics

Matt Emans

Co-founder and CTO

Data+Math, LiveRamp

Justin Evans

Global Head of Analytics & Insights

Samsung Ads

Tony Fagan

Vice President, Research

Google

Adam Gaynor

VP, Network Partnerships & Head of Addressable